✨ How to watch the Lego CES 2026 press conference live
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Are you a Lego Adult? No guilt implied — we hear you, whether you enjoy building Death Stars, Starship Enterprises or even just the occasional flower bouquet. But you may be surprised to hear that the Lego Group is set to host its very first press conference at CES
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Are you a Lego Adult? No guilt implied — we hear you, whether you enjoy building Death Stars, Starship Enterprises or even just the occasional flower bouquet. But you may be surprised to hear that the Lego Group is set to host its very first press conference at CES 2026. Exactly what it plans to unveil is still under wraps, however. The iconic toy brick maker has offered no clues about what's on the agenda, leaving speculation wide open, from new video games to Formula 1 race cars.
Here's how you can watch Lego's presentation at CES, along with what we think the company could reveal.
How to watch The Lego Group's CES 2026 press conference
The Lego CES press conference is scheduled for Monday, January 5 at 1PM ET. While Lego and the Consumer Technology Association haven't yet provided the details, we expect that the press conference will be available as a livestream. Once the details are confirmed, we'll update this post to confi