✨ The origin story behind one of Peugeot’s prettiest cars
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The concept that shouldn’t have been – but became a legend
It’s a rare thing for public relations managers to perform extreme tests on their company’s products, but that was the inadvertent fate of a senior PR from Peugeot back in 2010.
Out very early to recce a test route before his press guest
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The concept that shouldn’t have been – but became a legend
It’s a rare thing for public relations managers to perform extreme tests on their company’s products, but that was the inadvertent fate of a senior PR from Peugeot back in 2010.
Out very early to recce a test route before his press guests arrived, he and a colleague took an RCZ into the foothills of the Pyrenees, in north-east Spain, to check that there were no new hazards. Sometimes roadworks can suddenly appear, instantly undermining the pre-planned route.
Our man was indeed undermined, not by a fresh-dug hole in the road but by ice – the RCZ catching a sheet that sent it skating straight off the road. It was a mountain curve with a pretty steep drop-off, and the Peugeot crashed a long way down a hillside and deep into some trees. It must have been terrifying.
Neither he nor his colleague was seriously hurt, but they were badly shaken, and there was a steep climb to get back to the road. And, the pair gradually realised,