The most popular social media platform among US adults isn’t Instagram or TikTok

Social media is an overwhelming part of our lives these days, but the Pew Research Center provided an in-depth look at just how much we rely on these platforms. In a 2025 report that looks at social media usage with American adults, the data-driven think tank revealed some nitty-gritty details like year-to-year changes, age gaps and most importantly, frequency of use.
At the number one spot, YouTube holds a dominant position, with 84 percent of the 5,022 adults surveyed saying they use Alphabet's video-sharing platform. Meta earns silver and bronze medals since 71 percent of adults said they use Facebook, while 50 percent responded positively when it comes to Instagram use. However, not all of Meta's social media outlets are doing well. Threads may have hit 400 million monthly active users this summer, but only eight percent of adults surveyed said they use it. Rounding out the bottom of the list, only 21 percent of adults surveyed said they use X, while four percent of adults