Plug vs petrol: Porsche Macan EV faces BMW X3 M50, Audi SQ5

How does the new Macan 4S Electric fare against ICE-powered rivals from Audi and BMW?

The ‘profit warning’ is a counterintuitive concept in the modern corporate world. Seems a bit like the idea of a well-signed, buried treasure-related trip hazard, or the threat of sudden and unexpected happiness.
But it means the opposite of all that: and, as we now know, even the most ‘bankable’ of automotive brands can be vulnerable to one. Few brands in the automotive industry have flexed quite as much profit-making power since the turn of the 21st century as Porsche.
The choppier waters it has hit of late have been attributed to the decline of the Chinese market and the impact of North American tariffs. And it has all been reported – rather a lot – because the idea of a Porsche that isn’t making lorry loads of cash is clearly a tough concept for the market to wrap its head around.
But let’s put these ‘troubled times’ into proper perspective. In 2022, Porsche hit the stock market, and it was a