✨ BMW takes full control of Alpina performance brand
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BMW Alpina logo
Future BMW Alpina models to focus on ‘performance and driving comfort’
BMW has officially taken full control of Alpina and given first hints of its plans for the long-running performance firm – claiming future models will focus on a “unique balance of maximum performance and su
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BMW Alpina logo
Future BMW Alpina models to focus on ‘performance and driving comfort’
BMW has officially taken full control of Alpina and given first hints of its plans for the long-running performance firm – claiming future models will focus on a “unique balance of maximum performance and superior driving comfort.”
The Munich manufacturer acquired the 60-year-old Alpina firm, famed for its extensively modified versions of BMW models in 2022. Due to an agreement with Alpina’s founders, the Bovensiepen family, it has continued to operate as a separate entity since then, with its final standalone car launched last year. But that agreement expired at the end of 2025, and from the start of this year it has been relaunched as what BMW calls “an exclusive standalone brand” – and has now revealed its new wordmark.
Now known as BMW Alpina, it will sit alongside BMW, Mini and Rolls-Royce in the BMW Group’s portfolio. The early focus will be on “brand activation”, so there are no official