폴스타 디자인 책임자: ‘나는 혁명을 원하지 않는다 – 나는 진화를 원한다’

Römers succeeded Max Missoni has design boss in January

Philipp Römers explains how he plans to shape the Swedish EV start-up’s future

Design is important to every car firm, but it is absolutely rooted in the DNA of Polestar. The brand was essentially created from the hugely successful reception to a Volvo concept car, and such was the focus on design that Thomas Ingenlath, Volvo’s design boss at the time, was chosen to run it.
While Polestar is still young, it has a proven ability to stand out among a crowd of other electric-only newcomers and much of that stems from the strong design language, all stripped-back lines, reduced palettes and lashings of Scandi-cool. Even people who don’t know what a Polestar is like to drive probably have a sense of what one looks like.
All of which is to say that the role of design chief is more important to Polestar than to most car firms. So Philipp Römers, who started in the role in January as successor to Max Missoni, has some high expectati