No new cars since 2022: New JLR boss needs to break the inertia

JLR hasn’t launched a new car since 2022, and has delayed the new Jaguar and Range Rover Electric

In June 2021, Thierry Bolloré gave his only sit-down interview with Autocar in the middle of a two-year stint as JLR’s CEO.
Bolloré started the modern evolution at JLR and outlined his desire for the firm to focus less on the scale it craved in the 2010s and more on becoming a financially sound business built on creating more profitable models, the star among them a reborn Jaguar.
Four years on, where are those models? Derivatives aside, the last all-new model JLR revealed that is currently on sale is the Range Rover Sport, shown in May 2022.
JLR has had more challenges than most, including the recent cyber attack, but to go more than three years without launching a new car…
What’s happening? Bolloré was replaced in late 2022 by Adrian Mardell, who left the firm last week having launched no new models.
In 2023, JLR’s ‘House of Brands’ was announced, creating separate entities out of Ran