Crypto Heat Fizzling Out? US Search Interest Plunges As Retail Shy Away

Search interest for the word “crypto” has fallen to levels not seen in a year, signaling a sharp drop in retail curiosity as 2025 ends. According to recent Google Trends readings, worldwide interest stood at 26 on the 0–100 scale, just above this year’s low of 24. Related Reading: Bitcoin Forecasts For 2026 Range From $65K To $250K As Sentiment Hits ‘Extreme Fear’ Searches Slide As Prices And Headlines Stumble Based on reports, US search activity for “crypto” hit a one-year low of 26, underscoring that casual investors are not hunting for basic information the way they did in earlier cycles. The dip follows a turbulent year that included a severe market sell-off in April and a sharp October flash crash that knocked major coins down from recent highs. Market watchers point to several triggers. Memecoin collapses tied to high-profile figures shook confidence. Policy shocks tied to US President Donald Trump’s tariff moves also coincided with big drops in interest during the spring. Some c