Celosphere 2025: Where enterprise AI moved from experiment to execution

Presented by CelonisAfter a year of boardroom declarations about “AI transformation,” this was the week where enterprise leaders came together to talk about what actually works. Speaking from the stage at Celosphere in Munich, Celonis co-founder and co-CEO Alexander Rinke set the tone early in his keynote:“Only 11 % of companies are seeing measurable benefits from AI projects today,” he said. “That’s not an adoption problem. That’s a context problem.”It’s a sentiment familiar to anyone who’s tried to deploy AI inside a large enterprise. You can’t automate what you don’t understand — and most organizations still lack a unified picture of how work in their companies really gets done.Celonis’ answer, showcased across three days at the company’s annual event, was less about new tech acronyms and more about connective tissue: how to make AI fit within the messy, living processes that drive business. The company framed it as achieving a real “Return on AI (ROAI)” — measurable impact that com