✨ The Best of BoF 2025: A Boom Year Gets Complicated
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Fragrance entered 2025 riding a luxury scent frenzy, global demand and buzzy launches. Now, signs of saturation and market bifurcation are emerging.
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Fragrance entered 2025 riding a luxury scent frenzy, global demand and buzzy launches. Now, signs of saturation and market bifurcation are emerging.