✨ Farizon van importer eyes UK expansion with new car deal
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Jameel Motors previews new car franchise for the UK market after establishment of Geely van brand here
Jameel Motors, the UK distributor of Farizon electric vans, is already thinking of an expansion with a possible new car franchise.
The Saudi Arabian firm is currently a major distributor for Toy
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Jameel Motors previews new car franchise for the UK market after establishment of Geely van brand here
Jameel Motors, the UK distributor of Farizon electric vans, is already thinking of an expansion with a possible new car franchise.
The Saudi Arabian firm is currently a major distributor for Toyota, Lexus and BYD in more than 10 countries, from Japan to the UAE, as well as Geely-owned Farizon in the UK.
According to CEO Jasmmine Wong, the introduction of Farizon into the UK will act as a stepping stone for future car brands as Jameel looks to broaden its automotive portfolio.
“The passenger car market is far bigger [than the commercial vehicle market], so we believe that this is the right moment to come in and establish ourselves,” she said.
“Of all the markets that have gone through so far, the UK is the toughest, but UK buyers’ focus is on technology and price, rather than brands.
“There’s not much competition [for the Farizon SV], which gives us time. All you need to do is make