✨ 미디어의 과대광고는 ‘걸보스’ 기업가 이야기의 흥망성쇠를 형성합니다
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The girlboss is a cultural phenomenon created—and then deconstructed—by media hype. A study titled “The Rise and Fall of the Girlboss: Gender, Social Expectations and Entrepreneurial Hype” reconstructs the rise and fall of women entrepreneurs in media narratives. It shows how media portrayals have s
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The girlboss is a cultural phenomenon created—and then deconstructed—by media hype. A study titled “The Rise and Fall of the Girlboss: Gender, Social Expectations and Entrepreneurial Hype” reconstructs the rise and fall of women entrepreneurs in media narratives. It shows how media portrayals have shaped society’s expectations of female managers and helped to determine both their success and their downfall.