The Google Search of AI agents? Fetch launches ASI:One and Business tier for new era of non-human web

Fetch AI, a startup founded and led by former DeepMind founding investor, Humayun Sheikh, today announced the release of three interconnected products designed to provide the trust, coordination, and interoperability needed for large-scale AI agent ecosystems. The launch includes ASI:One, a personal-AI orchestration platform; Fetch Business, a verification and discovery portal for brand agents; and Agentverse, an open directory hosting more than two million agents. Together, the system positions Fetch as an infrastructure provider for what it calls the “Agentic Web”—a layer where consumer AIs and brand AIs collaborate to complete tasks instead of merely suggesting them.The company says the tools address a central limitation in current consumer AI: models can provide recommendations but cannot reliably execute multi-step actions that require coordination across businesses. Fetch’s approach centers on enabling agents from different organizations to interoperate securely, using verified i