✨ Ioniq, ID, EQ… what makes an electric sub-brand succeed?
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Mercedes and Volkswagen have struggled with their EV-specific model lines while Hyundai has succeeded
Our spy shots of the next-generation Mercedes-Benz E-Class suggest that what’s going to happen next with that car is what happened with the GLC over the summer: an end to the weird, soap bar-look
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Mercedes and Volkswagen have struggled with their EV-specific model lines while Hyundai has succeeded
Our spy shots of the next-generation Mercedes-Benz E-Class suggest that what’s going to happen next with that car is what happened with the GLC over the summer: an end to the weird, soap bar-looking EQ electric models and an alignment with the combustion models.
“If you were told this was the next-gen combustion GLC, you would say ‘yes, it’s the next logical step: it looks like a GLC’,” boss Ola Källenius said of Mercedes’ new electric SUV last month. And I think it’s now safe to assume that Mercedes’ next E-Class-sized electric executive saloon will be very much integrated into the range as an identifiable E-Class variant too.
Internal documents apparently describe the EQE replacement as having an “iconic E-Class three-box design”, with a “very status-oriented wheelbase offering maximum space and comfort”. In other words, it will be a big Merc.
This strikes me as an inherently sen