인스타카트(Instacart)가 논란의 여지가 있는 가격 테스트를 종료했다.

Instacart has announced it will be ending price testing on its platform. This comes after a study published earlier this month revealed pricing experiments that led to some customers seeing higher prices than others and the FTC saying last week it would be investigating the grocery delivery app.
"Effective immediately, Instacart is ending all item price tests on our platform. Retailers will no longer be able to use Eversight technology to run item price tests on Instacart," an Instacart spokesperson shared with Engadget. The blog post called out "misconceptions and misinformation," maintaining that these price experiments were never the result of dynamic pricing and were never based on any personal or behavioral information about shoppers.
In an earlier blog post responding to the study's allegations, Instacart said pricing changes were a "form of short-term, randomized A/B testing." The post referred to this process as "common in the grocery indu