✨ Why Love Festivals Are Losing Their Luster in China
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Celebrations like Qixi and 520 used to be big business for brands in China. But a new generation of shoppers — with fewer expectations of marriage — has meant an attitude shift toward the marketing-heavy festivals.
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Celebrations like Qixi and 520 used to be big business for brands in China. But a new generation of shoppers — with fewer expectations of marriage — has meant an attitude shift toward the marketing-heavy festivals.