Nissan promises electric Juke will be ‘Marmite’ as road tests begin

Sunderland-built SUV, due in 2026, will have an intentionally more divisive design than its Leaf EV sibling

Nissan has started testing its new electric Juke – the divisively styled “Marmite” sibling to the new Leaf – on public roads ahead of a launch next year.
The Japanese firm’s answer to the Ford Puma Gen-E and Kia EV3 is set to begin production in Sunderland in the coming months. It will play a crucial role in growing Nissan’s EV mix as the electric equivalent of one of Europe’s most popular SUVs.
The Juke EV will be built and sold alongside the new Leaf, which has morphed from a hatchback into a crossover for its third generation, and at 4350mm long is a very similar size to the Juke – which raised the question of how the duo will be differentiated from a customer perspective.
Nissan’s chief performance officer Guillaume Cartier told Autocar that buyers of the firm’s SUVs “are a totally different profile, with nothing in common”.
He said Nissan’s market intelligence shows there