✨ The Best of BoF 2025: Setting the Tone
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Beauty marketing was a mixed back this year, as brands and retailers asserted themselves among rabid Gen Alpha shoppers, tackled new AI search engines and tried to remain relevant in the most competitive market of all time.
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Beauty marketing was a mixed back this year, as brands and retailers asserted themselves among rabid Gen Alpha shoppers, tackled new AI search engines and tried to remain relevant in the most competitive market of all time.