‘복스홀을 선택하는 이유는 무엇인가요? 복스홀(Vauxhall)이 도대체 뭐죠?’

Vauxhall is going to have some trouble defining itself in this electric era. Luckily, it can still make decent cars…

What do you do if you’re Vauxhall?
The things we worried about a few years ago it being in the squeezed middle, neither a premium brand nor a value brand, which are the main places profitable car makers tend to be are coming to pass. Vauxhall has the second-most dealers in this country, is still the third-most-trusted brand in some surveys and yet is currently being outsold here by Peugeot.
Worse still, that already perilous position of not having an obvious identity, of not being able to give a clear reason to buy one of its cars (buy a BMW because you’re posh; buy a Skoda because you’re sensible), has since been worsened by Chinese car makers arriving with prices that Vauxhall just can’t match (it’s not alone).
And if you don’t give a monkey’s about what badge your car wears or where it comes from, why would you look beyond those Chinese cars? Even if they are usi